Businesses, Brands and Movements

There’s a common attribute that consistently separates great businesses from the rest. Most businesses start with the ‘What’ and then focus on the ‘How’. What will our business do? And how will our business compete in what we do? Most businesses operate in the ‘How’ stage until they reach a point where they are no […]

Decisions, Distractions & Diamonds

As we hit our stride in the market, and the things we’ve focused so much of our time, money and attention on begin to work, we’re faced with a new challenge. Distractions disguised as opportunities start coming out of the woodwork. So we have to make choices. Do we jump on the shiny object in […]

The Impact of Design and the Effect on Society

As I scanned through the news this morning, the title of one video clip in the tech feed caught my eye – “The New Literacy of Design”.  Over the past few years I’ve been helping businesses strategically design and market their products and services in a way that evokes a desired emotional response from the […]