There’s a common attribute that consistently separates great businesses from the rest.
Most businesses start with the ‘What’ and then focus on the ‘How’.
What will our business do? And how will our business compete in what we do?
Most businesses operate in the ‘How’ stage until they reach a point where they are no longer able to compete. These businesses are built on foundations of leadership visions & strategies, growth-centric missions, current skill sets and finance-driven planning. The focus is internal and therefore constrained to the effectiveness of tactics. Continue reading “Businesses, Brands and Movements” »