on the topic of Marketing, Perspectives

Cheaper or Better

Almost every project proposal we submit is challenged. And our competition is massive. We weigh in against consulting firms with thousands of employees, multi-million dollar marketing budgets, international footprints & endless trophies and awards from all of the right organizations, magazines and media outlets.

To say we’re in a David vs. Goliath situation is an understatement.

With competition this steep, it’s easy for us to immediately jump to cutting the price tag on our solution in an attempt to stand out and win the work.

And in some cases, cheaper can be appropriate. But 99% of the time, the client doesn’t choose cheaper – they choose better.

If your price tag is masking the bigger issue, a duct-taped solution, you’ve got it all wrong.